If you were an engineer or a car designer in the sixties and seventies, you should of have had no problem finding a solid job. Throughout these decades – going back to as early as fifties – car makers were on the prowl for smarter designs, better engines, and more solid construction models to make their vehicles better than the competition. This journey for more aerodynamic, more stylish ideas led to certain models of the Mercury Cougar. More particularly, one impressive vehicle model designed by Ford/Mercury was the 1967 Mercury Cougar.

Based on the second-gen Ford Mustang, the 1967 Mercury Cougar introduced their own version of a pony car. Naturally, there were some differences between the two. First, the 1967 Mercury Cougar featured a longer wheelbase that topped the Mustang by 3”. Second, it featured hidden headlights defined by the divided front grille that had vertical bars, known as the “shaver grille”. It was the same grille that came on the 1964 Dodge Charger.

But that wasn’t all. The 1967 Mercury Cougar was designed in a way as to make the back look similar to the front by placing vertical grille work around the license plate. This effect hid the taillights and the turn signals, similar to the way Thunderbird did it. With all of these things combined, this European-looking car made attracted United States buyers who are notorious consumers of “different.” Less American than the Mustang, the 1967 Mercury Cougar found its niche to be quite successful; the Cougar remained an active model for 7 more years. Additional options made it a truly classic American muscle car, and although it was only available as a two-door hard top, such features included:

• Two styling options – base, and XR-7;
• Engine varieties – 289 cid 200 horse power 2-bbl V8 as the base, and 390 cid 335 horse power 4-bbl V8;
• GT performance options provided a 390 cid V8 engine with better handling

It’s a shame that both the base and the XR-7 only came with one trim. This certainly decreased the 1967 Mercury Cougar’s uniqueness, but what the car lacked in style it made up for in performance. Certainly, there was a shift from power to comfort as fuel prices hiked and emission laws were passed, and this happened in early 70s; the Cougar survived, making it only that much more of an American classic car. Besides the Cyclone, Cougar was Mercury’s other muscle car icon.

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